interview with professional
Animals
Vets Save Man’s Dog From Cancer, He Thanks Them With A $6M Super Bowl Ad (Interview With Professional)
David MacNeil thanked the vets who saved his 7-year-old Golden Retriever from cancer with a 6 million dollar Super Bowl ad. He encouraged people to donate to the vets and all the funds raised from that commercial will support the heroes’ veterinary school.
Vets Save Man’s Dog From Cancer, He Thanks Them With A $6M Super Bowl Ad (Interview With Professional)
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Vets are real everyday heroes. Every single day, they help heal our pets, but they don’t get enough praise. Fortunately, once in a while, somebody comes along who spares no expense to show their utmost appreciation for veterinarians.

David MacNeil thanked the vets who saved his 7-year-old Golden Retriever, Scout, from cancer with a 6 million dollar Super Bowl ad. And the best part? He encouraged people to donate to the vets who saved his dog and all the funds raised from that commercial will support research at the heroes’ veterinary school and help them buy new equipment. That way, they’ll be able to diagnose and treat cancer even better: not just in animals but in humans, too.

“Scout's illness devastated us. We wanted this year's Super Bowl effort to not only raise awareness but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient,” Macneil said in a statement.

“We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species.”

Meanwhile, the dean of the School of Veterinary Medicine at the University of Wisconsin in Madison, Mark Markel, said that this is an opportunity for “veterinary medicine worldwide.”

“So much of what's known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. We're thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too,” he shared his thoughts in a statement.

We wanted to know what his initial reaction was when he heard about what MacNeil did. “My first reaction was astonishment—this gift of love for Scout and thanks to our Veterinary School was sincere, extremely generous and unprecedented. It was obvious that Scout’s family was not content in just seeking the best of cutting-edge care for Scout, but that they wished to provide a mechanism whereby cancer treatment breakthroughs would be advanced to benefit all companion dogs and cats with cancer.”

Bored Panda also wanted to know what the school plans to do with the funds raised from the commercial. According to Dr. Vail, “100% of the gifts to the ‘Pets Make a Difference Fund’ will be used to support cancer research and animal health at the School of Veterinary Medicine.”

“This includes acquiring new advanced equipment that will be used not only to diagnose and treat current patients but advance our understanding of cancer and to develop newer, safer and more effective treatments.”

He continued: “Funds will also be used to attract even more world-class faculty who will continue to ‘push the envelope’ through research and clinical trials that will ultimately provide hope to caregivers of companion dogs following a diagnosis of cancer. With the help of this infusion of funds, ultimately the School of Veterinary Medicine’s ongoing collaborations with our physician partners at the UW Carbone Cancer Center will advance cancer care for both 2-legged and 4-legged patients.”

Lastly, we wanted to know more about Scout’s current state. Dr. Vail kindly shared some additional information. “Scout’s primary cancer on his heart has responded very well to his advanced radiation therapy, chemotherapy, and immunotherapy. Currently, it has shrunk by nearly 90% and he has not had any return of the life-threatening bleeding that led him to our hospital last July.”

“Importantly, we have been able to maintain Scout’s quality of life at a very high level as he continues to be his usual self, running along beaches and swimming with gusto. However, Scout’s fight continues as he developed small nodules in his lungs representing the spread of his original cancer. Scout is currently undergoing additional advanced radiation therapy to his lung nodules and is poised to start additional immunotherapy.”

Dr. Vail said that “Scout’s family and his veterinary team are working diligently with advanced therapies, many developed right here at the University of Wisconsin, to maintain his excellent quality of life and turn back his aggressive cancer.”

Scout collapsed in the summer of 2019, was diagnosed with cancer and was given only one month to live. However, the founder and CEO of car accessories company WeatherTech, MacNeil, couldn’t accept this fate for his best buddy.

He decided not to put down his Golden Retriever despite him having only a 1 percent chance to survive: “I'm like, 'I'm not putting that dog down. There's just absolutely no way."

Instead, he took Scout to the UW School of Veterinary Medicine where vets treated him with chemotherapy and radiation. Now, Scout’s tumor is nearly entirely gone.

MacNeil’s Super Bowl ad is a 30-second commercial called ‘Lucky Dog’ and encouraged people to donate money to support tireless vets like the ones who saved Scout. “I hope it has a positive impact on cancer for animals and people, all over the world,” he said about the commercial.

There are three main options when it comes to treating pets with cancer: surgery, chemotherapy, and radiation therapy (aka radiotherapy). These can also be used in combination with other treatments to try and save an animal’s life.

The type of treatment advised is linked to the type of cancer, its growth rate, as well as how far it has spread. Surgery, i.e. cutting out the tumor, is considered to be the oldest, most effective, and most frequently used type of treatment. Nowadays, it’s usually done alongside chemotherapy and radiotherapy. All in the hopes of saving the animal, so he can be just like Scout the Golden Retriever.

Comments (58)
Human #1,232,867
Would be interesting to check if the 6 million advertising raise more than 6 million in donation!
Lizz Lor
This is in my city and one of the vet techs with scout is my college roommate!!
Danielle Renee
i love how people are actually criticizing him for trying to get awareness and donations for research instead of giving the money away. he literally could have taken his pup home and left it at that. more research means more opportunity to find treatments. do your good deeds the way you see fit and leave him to do it his way.....and good dog!!
Hans
And yet a majority speaks against raising budgets for education and fundamental research. I would even pay higher taxes if I would know that the money was used to fund our future rather than fighting games of power and arrogance.
K B
As I grow older, I realize more and more the importance of not only compassion, but perseverance. This man and his dog beat the odds, yes, he had the means to do this, but his love probably cannot be measured in dollars and cents. The love of a dog is so pure, so innocent, it just makes me smile to see someone who was so determined to help his best friend.
Hannah Shockley
Skimming through this story as the ad plays
Steve Cruz
A wonderful gesture. I hope it has had the effect MacNeil intended. Scout is such a handsome boy.
Karen Klinck
I have 8 animals and a limited budget. Would he like to help with my vet bills?
Krazy Kanuck
This comment has been deleted.
Toni
why spent the money for an ad rather than spending it directly for research? this is insane...
RJ
My vets saved my rabbit from cancer for only 230. Had to come back for meds so she would eat. She says: oh just take it for free. Those vets are the best ever. Cutting teeth is 11 euro. The other one asks 40 for it.
Jacqueline Arana
I think it makes sense to wonder and agree it would be interesting seeing the the benefits gained. 6million is a small percentage compared to the viewers. With the amount of people who will end up watching the superbowl they would only need about 6 percent of viewers to donate a dollar and they will see that money back. It's also a great opportunity to bring awareness to the matter because superbowl commercials are normally watched and even shared on social media.
Maria Rohlen
What a waste, som much good he could have done with the money instead of spending it on advertising.
Kjorn
imagine how many lives he could help by donated that 6 M $ money to educate Young kids who couldn't affort this...
Sonka
I am afraid the only outcome of this is an article on BP ...
Elizabeth
I always feel very bad for the animal whenever I hear about one getting treated for Cancer. They have no idea what is going on, and don't understand why they don't feel good. They have such short lives already, it strikes me as cruel to subjugate them to chemo.
C
So it sounds like he's encouraging people to donate to veterinary research. The 6 mil would have gone a long way lol. Obviously this man is very grateful, but I don't see many people donating to veterinary science from watching a super bowl ad. Guess we will see!
Melody Lanzatella
@Caleb Ng is quite possibly the stupidest human walking this tired old Earth.
Chris Watson
Yes this is nice. But I can't thinking, of all the human beings, this money could have helped. People needing simple eye surgery to see, clubbed feet, cleft palates, artificial limbs.....
Katinka Min
What a waste of money.
Victoria Swift
This is dumb.
Edward Doherty
This is why people hate Americans
Tyler Duffy
What a waste of 6 million dollar's. Dude it's a dog.
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